What I did
Web design & structure using Figma and Framer
SEO optimization to increase local visibility
Content strategy & copywriting, including service descriptions and blog setup
CMS integration for an easy-to-update blog
Collaboration a Impact
I worked closely with the owner, balancing creative freedom with her deep knowledge of her clients. Together, we crafted a digital presence that feels approachable and professional — even while working with modest visual assets.
Within the first month after launch, over 30 appointments came directly through the site, and the clinic now appears among the top Google search results for local pet care services.
Tone & Personality
Rather than a sterile medical site, we aimed for a tone that reflects their human-first approach: treating pets and their owners with warmth, clarity, and care. The result is a site that works not just as an online brochure, but as a tool to attract and convert real clients.
