For this project, I handled the complete design and development process, working closely with the client to ensure the website accurately reflected the existing brand identity while adapting it to a digital context.

Starting from a well-defined identity manual, my role was to translate the brand into a clear, functional, and visually consistent web experience. The focus was on simplicity, clarity, and performance, avoiding unnecessary complexity while creating a site that feels warm, modern, and easy to navigate.

I worked independently throughout the project, from initial structure and layout decisions to final development and subtle motion design, validating key steps with the client along the way.

• UX/UI Design – defined the site structure, content hierarchy, and user flow, prioritizing clarity and ease of exploration in a one-page layout

• Brand translation – adapted an existing, professional identity manual into a cohesive web interface without altering the brand’s core elements

• Framer development – built a responsive, performance-optimized website with subtle animations to avoid a static feel

• Content & microcopy – adjusted and refined copy to fit a web context, ensuring clarity, tone consistency, and usability