The Project
My Role
UX & UI Designer
User research
Low and high fidelity prototyping
Branding and visual identity
Design system and guidelines
Duration
7 days - solo project
The Problem
In moments of crisis, people are eager to help, but uncertainty about how donations are used often leads to hesitation. Traditional platforms don’t offer enough transparency, and crypto-native options are too technical for the average donor.
The Goal
Design a donation experience that is accessible, transparent, and emotionally engaging. The platform should make it easy to contribute via credit card or crypto, while offering real-time insights into how funds are used.
Design Approach
Phase 1 – Discovery & Research
I interviewed donors on platforms like GoFundMe and analyzed existing Web3 donation tools. The key insights:
Donors want transparency, not complexity.
Emotional storytelling increases trust.
Real-time updates build engagement and credibility.
Phase 2 – Strategy & Problem Definition
Based on research, I defined three strategic priorities:
Simplify the donation flow (including fiat-to-crypto conversion)
Make fund usage and project milestones visible
Connect donors to the human impact of their support
Phase 3 – Ideation and Design
Although I started with high-fidelity wireframes, I later backtracked to define core user flows and lo-fi sketches. I created responsive UI designs that prioritized thumb-friendly navigation, clear hierarchy, and emotional resonance.
I also developed the branding, including the logotype, color palette, and typography, as well as a compact design guideline for consistency across screens.
The Solution
Impacta offers a smooth, transparent experience that bridges the gap between crypto and cause-driven donations:
Dual payment methods: users can donate via credit card or connect a wallet
Fiat-to-crypto conversion: stablecoins like USDT make impact traceable
Impact dashboard: users see how their contribution helps reach a project’s goal
Emotional design: real stories, visuals and metrics create a sense of trust and connection
Highlights
Fully responsive high-fidelity prototype in Figma
Brand and UI system
Focus on clarity, emotion, and accessibility
Realistic end-to-end user flow, including Web3 wallet interaction
What I Learned
This project challenged me to translate complex blockchain mechanics into simple, human-centered design. I also reinforced the importance of process: next time, I’ll begin with low-fidelity exploration before jumping into visual design.
What's Next
Impacta is not a live product, but it represents how digital tools can build trust and connection in moments that matter. I see potential for this concept to evolve into a modular tool for NGOs or DAOs to manage crisis fundraising with transparency.
